Overview & Contents
OYE! listens to consumers in their own space online and delivers insight on what multicultural consumers have to say about your brand and/or industry. Understanding consumer attitudes towards brands, their products and their marketing efforts provides our clients insights that inform their multicultural marketing strategy.
OYE! is a language neutral social listening software that analyzes conversation in all languages to derive meaning from unstructured social conversation among multicultural consumers. OYE!’s natural language processing solution is designed not only to identify African American and Hispanic consumers of all levels of acculturation, but to also derive insights marketers can use in campaign strategy, messaging and targeting.
Insights derived from social conversation by OYE! provide key details into multicultural consumers through their own statements about brands. OYE! analyzes that conversation to allow brands to understand better ways to interact with these groups. OYE! also provides insights on how to create campaigns tailored to these multicultural consumers.
Leveraging insights from OYE! allows clients to produce content for multicultural consumers most influential over purchasing decisions for your brand where they want it, when they want it and how they want it. The result: Better conversion, lift and engagement.
This analysis was extrapolated from a data set of 350,000 conversations on Twitter, of which 3,410 were from verified Hispanics. All the data was gathered from 07/29/2019 – 08/04/2019.
Wordcloud | Topic Analysis by Ethnicity | Topic
Analysis by Language | Top Shared Posts
Language Volume Analysis
Volume by Language
Topic Analysis by Language
Language-based Topic Analysis
Top Shared Posts
Top Shared Posts Among Hispanics
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Phoenix, AZ: 3428 N. 15th Ave, Phoenix, AZ 85015
EMAIL | firstname.lastname@example.org
WEB | oyeintelligence.com
PHONE | 650-530-6502