Black Lives Matter Movement - How Companies are taking Action
Overview & Contents
OYE! listens to consumers in their own space online and delivers insight on what multicultural consumers have to say about your brand and/or industry. Understanding consumer attitudes towards brands, their products and their marketing efforts provides our clients insights that inform their multicultural marketing strategy.
OYE! is a language neutral social listening software that analyzes conversation in all languages to derive meaning from unstructured social conversation among multicultural consumers. OYE!’s natural language processing solution is designed not only to identify African American and Hispanic consumers of all levels of acculturation, but to also derive insights marketers can use in campaign strategy, messaging and targeting.
Insights derived from social conversation by OYE! provide key details into multicultural consumers through their own statements about brands. OYE! analyzes that conversation to allow brands to understand better ways to interact with these groups. OYE! also provides insights on how to create campaigns tailored to these multicultural consumers.
Leveraging insights from OYE! allows clients to produce content for multicultural consumers most influential over purchasing decisions for your brand where they want it, when they want it and how they want it. The result: Better conversion, lift and engagement.
This analysis was extrapolated from a data set of 273,488 conversations on Twitter, of which 33,439 were from verified Hispanics and 16,981 were from verified African Americans. All the data was gathered from 06/01/2020 – 06/07/2020.
Volume & Language Analysis | Hispanicity & Age Generation | Gender Analysis | Location Analysis | Word Clouds
Volume & Language Analysis
Volume by Ethnicity
Hispanic Language Analysis
Hispanicity & Age Generation
Generation Analysis - Hispanic
Generation Analysis - African American
Hispanic Gender Analysis
African American Gender Analysis
Hispanic Location Analysis
African American Location Analysis
Most Popular Words - Hispanic
Most Popular Words - African American
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