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Overview & Contents
OYE! listens to consumers in their own space online and delivers insight on what multicultural consumers have to say about your brand and/or industry. Understanding consumer attitudes towards brands, their products and their marketing efforts provides our clients insights that inform their multicultural marketing strategy.
OYE! is a language neutral social listening software that analyzes conversation in all languages to derive meaning from unstructured social conversation among multicultural consumers. OYE!’s natural language processing solution is designed not only to identify African American and Hispanic consumers of all levels of acculturation, but to also derive insights marketers can use in campaign strategy, messaging and targeting.
Insights derived from social conversation by OYE! provide key details into multicultural consumers through their own statements about brands. OYE! analyzes that conversation to allow brands to understand better ways to interact with these groups. OYE! also provides insights on how to create campaigns tailored to these multicultural consumers.
Leveraging insights from OYE! allows clients to produce content for multicultural consumers most influential over purchasing decisions for your brand where they want it, when they want it and how they want it. The result: Better conversion, lift and engagement.
This analysis was extrapolated from a data set of 22,567 conversations on Twitter, of which 2,999 were from verified Hispanics and 736 were from verified African Americans. All the data was gathered from 04/20/2019 – 05/20/2019.
Volume & Language Analysis | Gender Analysis | Sentiment Analysis
Location Analysis | Topic Analysis by Ethnicity | Topic Analysis by Language
Influencers | Top Shared Posts
Volume & Language Analysis
Volume by Ethnicity
Hispanic Language Analysis
Hispanic Gender Analysis
African American Gender Analysis
Hispanic Sentiment Analysis
African American Sentiment Analysis
Hispanic Location Analysis
African American Location Analysis
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Columbus, OH: 1275 Kinnear Rd, Columbus, OH 43212
Phoenix, AZ: 3428 N. 15th Ave, Phoenix, AZ 85015
EMAIL | firstname.lastname@example.org
WEB | oyeintelligence.com
PHONE | 650-530-6502