Social Media Impacts on Student-Athletes

Prepared by Eric Diaz of Nativa Multicultural Communications Agency & Phoenix College Professor of CIS103 and MKT110

September 2023


  1. 1.Introduction – Social media is now integral to sports culture, enabling student-athletes to shape their public image and serve various essential purposes.
  2. 2.Daily Average Time on Social Media - 2020 study on student-athletes.
  3. 3.Positive Impact – Discover how social media empowers student-athletes to connect with fans, build personal brands, and engage in social causes.
  4. 4.Case Studies -